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Why personal trainers should have their own website


Andrew Pallett highlights why fitpros should be representing themselves online

If you’re a personal trainer and you don’t have a website then you’re already one step behind. Not only is it this century’s business card – it’s also an asset that can be working 24/7 to bring in more clients and more revenue.

Long gone are the days of people looking up a business in the Yellow Pages. Instead, we have search engines working in milliseconds to deliver location based results. As a personal trainer, you’ll get a lot of clients through word of mouth however keeping on top of your online presence means you’ll always have a steady stream of enquiries to fill any gaps in your calendar. More than anything, having your own website shows everyone that you’re a professional who takes their job seriously. It takes two minutes to register a generic email address – anyone can do that these days. A custom email address is just one way a website works to help grow your business in the short and long term.

Once you start building up a lot of visitors on your website, it could start working for you in a different way. You might be asked to review products, get paid to advertise upcoming events or even create and sell your own products all over the world, based on your own training advice, all from the comfort of your laptop!

Three tips for a successful personal trainer website

1. Show What You Can Do

Although your clients will be buying ‘you’ (your personality, your attitude and so on), what they are paying for is your training. If you’re able to showcase how you have helped your clients achieve their goals, people will be convinced that you can do the same for them too.

2. Start Blogging

Some people, myself included, make a living online through writing about fitness. Having a blog on your personal trainer website will help you in countless ways, for example keeping search engines happy, showing visitors that you’re still active and building up an archive of knowledge that will help out your existing clients.

3. Sign Up For ‘Google My Business’ (Formerly Google Places)

Searching online is usually where people begin. By registering your business and its location, whenever anyone searches for ‘personal trainer’ in your area your website will pop up in the results.

Hopefully that’s enough to get you started. If you already have a website it’s important to remember that they are never really ‘finished’ and there’s always something you can do to make it better!

Andrew is a qualified personal trainer who writes about fitness and nutrition on his website www.sometimesitrain.com

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