‘WaterRower will be exhibiting at LIW this year for the first time since 2009. We’ve neglected LIW in recent years but felt that the incredible traction we’ve gained in the commercial sector recently warranted a bold presence for 2014, says Ben Rymer, Commercial Sales Manager at WaterRower UK.
The WaterRower M1 Hi-Rise model has gained notoriety over the past 24 months for it’s success with notable fitness operators including Fitness First, Virgin Active, and David Lloyd. The speed with which WaterRower’s are appearing on gym floors up and down the country is testament to the great lengths the rowing machine manufacturer have gone to in order to change the perception of their commercial line. The commercial line has been redeveloped down to the smallest components, striving to produce what many now see as the emerging market leader in commercial rowing machines. That’s something that’s certainly echoed by Lee Matthews, Head of UK Fitness for Fitness First, ‘The rowers look great, are simple to set up, give great results and we are experiencing no maintenance issues or break downs, so the durability is fantastic’.
Gym owners and operators are always looking for something to differentiate themselves whether it be price, facilities, or equipment. The WaterRower adds style and a certain amount of intrigue and excitement for members, taking them off treadmills and bikes. Used properly, the WaterRower will shortcut your results, as a total- body- workout, burning up to 1000 kc/hr. The smooth, realistic stroke on a WaterRower is like chalk and cheese to a fan or magnetic rower, and it’s this realism that’s convinced hundreds and thousands of cross-trainers, cyclists, and treadmill’ites to give rowing a second chance.
You’ll find WaterRower at LIW this year on stand H675 where they’ll be demonstrating all of the above. As well as their commercial line they’ll have their better- known home products, all handcrafted from Appalachian hard wood.
For more information please visit: www.waterrower.com’
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