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With physical inactivity moving higher and higher up the Political Agenda, an increasing number of organisations are looking for ways to tackle this issue. An event taking place at Olympia, London, May 4-5 2016 is hoping to make such a task a lot easier by exploring the ways in which exercise, health and performance connect.


Elevate will bring together industry leaders, academics, practitioners, policy makers and performance experts all focused on getting the nation moving. Elevate has gained strong backing from industry bodies including London Sport and The Institute of Sport, Exercise & Health (ISEH).


Max Quittenton, Director of Elevate, comments, “Tackling physical inactivity is widely recognised as politically, economically and socially more important than ever. An independently researched, balanced, free-to-attend event of scale, in London, will help accelerate progress first regionally, then nationally and in the near future internationally. The response so far has been fantastic: a large number of the most influential brands, experts and organisations are already supporting the event.”


Over 4,000 expected attendees will benefit from a free information programme boasting more than 100 speakers with a range of expertise connected to exercise, health and performance. Organisations to be represented include: Public Health England, UK Sport, EIS, Sport and Recreation Alliance, TFL, Sheffield Hallam University, Nuffield Health, Technogym, Optima-life, National Trust, Intelligent Health, Fitness First and Macmillan Cancer.


Dr Ken Van Someren, Head of Research & Development at the GSK Human Performance Lab, comments: “Elevate is a much needed cross-sector event that will explore the ways in which exercise, health and performance connect. If we are to turn the tide on physical inactivity, it is important that all stakeholders, influencers, suppliers and educators work together. I’m looking forward to gathering knowledge and ideas, as well as contributing my perspective on practical recommendations for the optimisation of athletic recovery and performance.”


In addition, the exhibition space, consisting of seven feature areas, two attractions and 150 exhibitors, will allow attendees to learn more about how the connections between exercise, health and performance are strengthening. With inspiring attractions, practical demonstrations and innovative products & solutions feature areas, including a skills pavilion and technology walk, attendees can immerse themselves in the latest products and research designed to facilitate future cross-sector collaborations. Exhibitors include Matrix, TRX, Pavigym, Netpulse, Xn Leisure, Youth Sport Direct, Loughborough University, Anytime Leisure, Speedo and Firstbeat.


Matrix, regarded among the world’s premier commercial fitness brands, are one of many organisations exhibiting. Gemma Bonnett, Director of Strategic Marketing EMEA & UK at Matrix comments: “Elevate is an important opportunity for professionals to come together, learn from each other and contribute their perspectives on how to tackle physical inactivity. Matrix will be showcasing our latest innovative products and partners which illustrates exactly how physical, health and performance are moving closer together.”


Further backing for Elevate has also been shown from influential organisations such as The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), Physios In Sport, The Knowledge Transfer Network, The Amateur Swimming Association, The Project Network & Co, SIBEC and The Royal Life Saving Society who will also support the event.


Quittenton concludes: “In addition to the seminars and the exhibition there will also be numerous opportunities for delegates, speakers and exhibitors to network. We are currently planning a social event on the evening of May 4 and there will a number of VIP lounges and meeting spaces where people can hold meetings to discuss collaborations and catch up with friends. We are confident that the event will provide the perfect opportunity for those best placed to tackle physical inactivity to come together, stimulating the discussion around a potential solution to how we can challenge such a prevalent issue.”


For more information and to register for FREE, visit:

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